We conceived a Masterbrand for a new entrant to the fast-growing UK build-to-rent and the co-living marketplace. Hone’s philosophy is in its name, constantly fine-tuning to make the living experience kinder. An understated brand for people who care for their environment and the environment.

Our work covered every aspect of the proposition: naming, identity, tone, values, brand and operational principles, website and interiors. And we supported the client in realising the vision across their first development in Dalston London.