A new brand for a new entrant, amongst the first wave of broadband service providers in Pakistan and Bangladesh. We created an accessible, friendly and deployable brand, that local teams and their agencies could grasp and own. The Qubee brand celebrated the possibilities of the internet.

We conceived the name and brand on the ground in Karachi and Dhaka. Meticulous guidelines alongside return market visits for brand inductions and forums set the benchmark. Teams united around the organisational brand idea of ‘making the internet work and making it magical’.