In partnership with an insight agency, we pioneered target audience co-creation across the Axe (Lynx), Ben & Jerry’s, Dove, Persil and Sure brands. We partnered over a 5-year period in Asia, Europe, North and South America.

Core to this proposition was our creative facilitation work. Combined client, agency and audience workshops; clear briefs, energetic and open ideation, followed by focus and closure. We generated viable strategies to drive greater audience resonance. We unearthed the inspiration behind global campaigns and new product development.