Designed by world-renowned architect Daniel Libeskind, Zlota’s distinctive wing-shaped glass facade has iconic status on Warsaw’s skyline. With 52 floors and 287 apartments, Zlota is a highly desirable luxury residential tower at the heart of Poland’s capital.

Our job was to define the brand positioning and identity, then kickstart Zlota’s marketing through the creation of relevant assets. Zlota means ‘golden’ in Polish. Our approach was to bring a ‘golden’ living experience to life, whilst projecting an atmospheric downtown setting.