With 60% global market share, Go City’s sightseeing passes offer incredible savings. Conveniently unlocking access to more than 1,500 attractions, tours, and activities in over 25 destinations across four continents.

Our role was to unify three former competitors from both sides of the Atlantic under one coherent brand architecture. We brought in the right design partners to help. We defined motivating strategies, developed clear guidelines and provided focussed stewardship across centralised and localised teams, all helping to ensure the business traded without disruption.