Backed by Oak Tree Capital, Pegasus Life have reinvented the retirement home sector across the UK. By challenging the previous ‘stigmas’ around the way people live in later life. And in the process have triggered industry leading response rates.

Under our creative direction a corporate identity was established to cue reassurance and trust. Then 30 distinct identities were created to respond to very different retirement home locations across the UK and a range of taste profiles within the target audience.