Founded in 1985, and with 47,000 employees globally, Techtronic Industries (TTI) is a leader in cordless technology. We injected fresh energy and focus across TTI’s floorcare brands internationally: Dirt Devil, Hoover, Oreck and Vax.

Working hand-in-hand with internal leadership, sales, marketing and creative teams, we dug into the soul and truth of each brand to guarantee credible differentiation in a competitive marketplace. Brand positionings, essence, principles, identities, tone, messaging, guidelines and stewardship.