A recently launched train ticket booking service on a mission to restore the countryside, making it simple and rewarding for individuals and businesses to make a difference.

We worked with the founders to simplify the proposition so that it could be immediately understood. The result was a ‘playful’ name, the merging of tree huggers and train bookings. Our early brand prototype also explored character, identity and tone – bridging ardent environmentalists and train travellers happy to do their bit.