Travelex is a major foreign exchange company operating in over 20 countries with over 5,500 employees. We were appointed to position, name and brand their B2B foreign exchange platform.

A new ‘evocative’ name, Geo, conveyed stature and neatly sat within the parent company’s brand architecture. Geo’s visual identity sitting comfortably alongside Travelex’s existing B2C brand. The Geo platform was subsequently sold to Western Union for $976 million.