We were approached by a social insight agency, to co-define, then lead the facilitation of a pioneering programme for corporates. Helping them pinpoint strategies that would enable them to deliver more inclusive communications, products and services. Addressing marginalised audiences and sensitive topics such as ageing, cancer, bereavement and financial vulnerability.

We put the people at the sharp end of what life can throw at us, both individuals and charities, at the heart of the highly collaborative process. The first client was Santander, setting a blueprint for subsequent programmes with Royal London, M&G and Quilter.