Isio was ‘born’ in 2020 from the sale of KPMG UK’s Pension Practice to a Private Equity firm. They are now market leaders by size and capability, over 1,200 employees across 10 regional offices, advising on over £300bn UK pensions assets and over £3bn in individual and family wealth.

We worked strategically with the company leadership and investors to conceive a distinctive brand positioning and name. We led our various creative partners to hit a successful launch in an unmoveable, compressed timeframe. The new brand was successfully switched on across every touchpoint, internally and externally, overnight.